Susan Elema Championing Benin's Rich Heritage Through Design & Creativity

Susan Elema: Championing Benin’s Rich Heritage Through Design & Creativity

Susan Elema Championing Benin's Rich Heritage Through Design & Creativity
Princess Susan Elema, a luminary hailing from Benin, Edo State in Nigeria, embodies a fusion of UK academic expertise in architecture and the creative economy. Her journey culminates in the proprietorship of ‘Susan El Design Ltd,’ an interior architecture and design consultancy nestled in the heart of Benin City.

Renowned for her engagement in diverse commercial endeavors, Princess Susan is the luminary behind the innovative magazine brand, ‘BeninCity N’imose by SED.’ This quarterly publication serves as a profound ode to the city’s historical legacy. Each issue encapsulates the enigmatic essence of this ancient city, celebrating its folklore, legends, and the creative luminaries that have shaped its narrative.

Through a delightful amalgamation of myths, folktales, and insightful narratives, the magazine provides a vivid panorama of Benin’s history, exuding an unmistakable charm. Princess Susan El is not only the founder but also the creative and editorial director of this compelling publication.

‘Beyond being an aesthete’s paradise, BeninCity N’imose by SED is an indispensable companion for both local staycationers and globetrotting vacationers. The publication serves as a beacon, guiding readers through the city’s historical landmarks, architectural marvels, and a myriad of cultural hotspots.

This mesmerizing anthology features exclusive interviews, captivating insights into prime homes, and an array of handpicked recommendations, from arts and crafts to top-notch hotel experiences. The magazine extends its reach through both print and digital formats, readily accessible via their website, www.benincitynimosebysed.com.

Princess Susan Elema’s initiative encapsulates a heartfelt dedication to unraveling Benin’s vibrant tapestry, drawing readers into a world where history, culture, and contemporary elegance converge seamlessly.

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Yessiey Awards 2023: Celebrating Innovators and Change-makers

Yessiey Awards 2023: Celebrating Innovators and Change-makers

Yessiey Awards 2023: Celebrating Innovators and Change-makers
The Yessiey Awards 2023, a celebration of exceptional achievements across various domains, saw a star-studded lineup of winners, including Elena Maroulleti, Yemisi Shyllon, Dinah Lugard, Mabel Oboh, Dekunle Okunrinboye, Ujawal Jha, and many more.

Elena Maroulleti, a Greek Cypriot American independent journalist and the visionary behind AKTINA FM, emerged as the coveted Yessiey Personality of the Year. Her remarkable contributions to journalism and media have earned her this prestigious title.

Dinah Lugard, a luminary in the fields of electrical engineering and cybersecurity, stood out as the driving force behind ‘The Cure Initiative For Individuals With Substance Abuse NGO’ and SoberTech, earning her the title of “Yessiey Woman Of The Year.”

Yemisi Adedoyin Shyllon, recognized as the “Yessiey Art Personality of the Year,” has made significant contributions to the world of art and culture, leaving an indelible mark on the industry.

Dekunle Okunrinboye, the chairman of DK Industries Group and a prominent Nigerian Industrialist, was honored as the “Yessiey Man of the Year.” His exceptional leadership and contributions to the industrial sector have set a benchmark for excellence.

Among the other distinguished winners were Mabel Oboh (Yessiey Media Personality of the Year), Andrew Lucky Elerewe (Yessiey Real Estate Entrepreneur of the Year), Kofoworola A. Beckley (Yessiey Realtor of the Year), Abayomi Mighty (Yessiey Public Speaker/Writer of the Year), Olubukola Akinpelu, popularly known as Mylifeassugar (Yessiey Entrepreneur of the Year), and Ujawal Jha, a dedicated Nepali social worker (Yessiey Humanitarian Personality of the Year), among others.

The Yessiey Awards, presented by Yessiey magazine, acknowledges outstanding achievements in a wide range of human endeavors. It celebrates remarkable firsts, groundbreaking inventions, significant discoveries, prestigious honors, and extraordinary accomplishments.

The awards also spotlight young role models who selflessly improve the lives of others through kindness, compassion, and service. Yessiey is a firm believer in the potential of young individuals and their ability to create positive change.

The Yessiey Awards encompass a diverse spectrum of information, categorized into chapters and record categories. Entries within these categories can encompass records, pieces of information, or unique talents. Yessiey represents the pinnacle of excellence across various spheres, be it human or natural, and is synonymous with superlatives such as the first, last, unique, best, oldest, largest, and most.

During the awards ceremony in Lagos, Oluwaseun Olaegbe, in his welcome address, lauded the awardees for their innovative approaches to making positive impacts in their respective communities.

He explained the vision behind the Yessiey Awards, stating, “This event aims to honor individuals and organizations that are making innovative and meaningful contributions. The Yessiey Awards recognize those who are pushing boundaries to create positive change, whether by spreading joy, raising awareness for important causes, or providing valuable information and entertainment.”

The Yessiey Awards 2023 is a testament to the power of human achievement and the remarkable individuals who continue to shape a better world through their dedication and innovation.

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DMAC YSD Drops New Album 'A COLD SUMMER (BLTN)' in Honor of Endsars Movement

DMAC YSD Drops New Album ‘A Cold Summer (BLTN)’ in Honor of Endsars Movement

DMAC YSD Drops New Album 'A COLD SUMMER (BLTN)' in Honor of Endsars Movement
Nigerian afropop sensation, DMAC YSD, has dropped his highly anticipated album, “A COLD SUMMER (BLTN),” in remembrance of the pivotal Endsars movement that reached its zenith on October 20, 2020. This musical opus includes the track “MISUNDERSTOOD,” shedding light on police brutality and recent electoral mishaps.

“A COLD SUMMER (BLTN)” is a musical masterpiece that puts DMAC YSD’s exceptional talent and unique style front and center. With heartfelt lyrics, infectious beats, and unforgettable melodies, this album is poised to captivate its listeners.

Since his debut in 2018, DMAC YSD has been a prominent figure in the Nigerian music landscape. “A COLD SUMMER (BLTN)” stands as a testament to his remarkable growth as an artist.

The album boasts 18 meticulously crafted tracks that guide listeners through the realms of heartbreak, resilience, and self-discovery.

From energetic tunes like “Crazy Love” and “Stay High” to soul-stirring melodies such as “Misunderstood” and “Money,” DMAC YSD’s versatility is evident in each composition.

“A COLD SUMMER (BLTN)” strives to break boundaries, connecting with diverse audiences by blending afropop, hip-hop, and R&B effortlessly.

Released on the memorial date of Endsars, 20.10.20, the album also pays tribute to the unyielding spirit, unity, and resilience shown by the Nigerian people in times of adversity.

This musical creation is now available for streaming and purchase on major music platforms, including Spotify, Apple Music, and SoundCloud. DMAC YSD’s latest album is poised to make waves both nationally and internationally, solidifying his place as one of Nigeria’s most promising afropop artists.

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SoberTech's Rim Arno Spearheads Outreach Initiatives in South Africa (2)

SoberTech’s Rim Arno Spearheads Outreach Initiatives in South Africa

SoberTech's Rim Arno Spearheads Outreach Initiatives in South Africa (2)
SoberTech, founded by the illustrious Dinah Lugard, an accomplished electrical engineer and cybersecurity expert, is embarking on a groundbreaking outreach initiative in South Africa. Their primary objective? To transform addiction recovery into an accessible, engaging, and stigma-free experience through cutting-edge digital rehabilitation solutions.

In a recent press statement, Rim Arno, the manager of SoberTech in South Africa, shared their resolute vision, stating, “We are committed to leaving a lasting impact and aspire to a world where those battling addiction can access support without judgment and discover captivating resources on their journey to sobriety. Our outreach efforts are set to kick off in Pretoria and Soweto.”

SoberTech has already made significant strides with its outreach program in Nigeria and Ghana. Their core mission is to educate students and the wider public about the perils of drug abuse. This is achieved by actively visiting rehabilitation centers in these regions.

At the heart of this initiative lies a paramount goal: raising awareness among young people about the dangers of substance abuse. Yet, SoberTech’s commitment goes far beyond mere awareness. Rim Arno explained, “We are poised to distribute specially tailored packages and essential items to those in need,” highlighting their dedication to the community’s well-being.

Moreover, SoberTech remains steadfast in its mission to enhance the rehabilitation experience. To achieve this, Rim expressed their intent to equip rehabilitation centers with electronic devices. These devices are designed not only to make the journey towards sobriety more effective but also more enjoyable.

Dinah Lugard has been at the forefront of the fight against drug addiction. One of her notable endeavors is the SoberTech app, which seeks to provide non-judgmental support to individuals struggling with addiction, effectively reducing the stigma that often accompanies this challenging journey.

SoberTech has meticulously outlined a comprehensive set of objectives to fulfill its mission. These objectives include improving accessibility, enhancing engagement through technology, creating stigma-free environments, conducting grassroots outreach, and providing cutting-edge technology to rehabilitation centers.

In conclusion, SoberTech’s expansion from Nigeria to Ghana and now South Africa is a testament to the transformative power of technology, compassion, and unwavering dedication in driving positive change within society. Their vision of a world where sobriety is an empowering journey accessible to all is not only inspiring but also profoundly commendable. SoberTech stands as a beacon of hope for those on the path to sobriety, dedicated to a brighter, addiction-free future.

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UCADEMIA Pioneering Innovative Education Methods for Personal Growth

UCADEMIA: Pioneering Innovative Education Methods for Personal Growth

UCADEMIA Pioneering Innovative Education Methods for Personal Growth

Justina Ebere Ariwaodo, an experienced educator holding a degree in Sociology and a Postgraduate Diploma in Educational Roadmap, has firmly established herself as a prominent figure in the realm of education. With a career spanning over a decade, her steadfast commitment to advancing human knowledge distinguishes her.

Possessing exceptional communication and interpersonal skills, Justina not only excels in comprehending learning patterns but also advocates for holistic development. Her primary goal is to instill a deep love for learning in her students, earning recognition within the educational community.

During a recent event in Lagos where she unveiled her online learning platform, UCADEMIA, Justina Ebere Ariwaodo expressed her motivation to provide a dynamic learning experience that goes beyond traditional educational boundaries.

“UCADEMIA is more than just an educational institution; it is a center that values the potential of knowledge and offers a wide range of opportunities,” she explained. “Whether individuals aim to improve their skills, explore new career paths, or pursue personal interests, UCADEMIA is the ultimate destination.”

Highlighting the platform’s standout features, she further stated, “We offer a diverse array of online courses aimed at shaping our students’ futures. These courses are taught by expert instructors, catering to a wide variety of interests and aspirations. UCADEMIA is committed to ensuring that education is not only accessible and convenient but, above all, engaging.”

When asked about what participants can anticipate, Justina clarified, “When individuals become part of UCADEMIA’s dynamic learning community, they embark on a journey of self-discovery, personal growth, and unlocking their true potential, rather than merely enrolling in courses. Your future begins right here.”

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Dinah Lugard Pioneers Digital Rehabilitation Through SoberTech

Dinah Lugard Pioneers Digital Rehabilitation Through SoberTech

Dinah Lugard Pioneers Digital Rehabilitation Through SoberTech
Digital rehabilitation has emerged as a game-changer in the ever-evolving landscape of healthcare.The integration of technology and medicine is reshaping the way patients recover and rehabilitate. This innovative approach promises to make the rehabilitation process more accessible and effective than ever before.

The landscape of healthcare is continuously evolving, and one of the most significant advancements we’ve witnessed in recent years is the concept of digital rehabilitation. It’s a groundbreaking approach that is transforming the way patients recover from injuries, surgeries, and medical conditions.

Dinah Lugard is a visionary and philanthropist who is leading the way in advancing digital rehabilitation through her NGO and her SoberTech App. Hailing from the Southern Ijaw local government area of Bayelsa, Dinah Lugard is no ordinary philantropist. She commenced her journey in the tech industry as an electrical engineer and cybersecurity expert. However, she didn’t stop there. She expanded her horizons to become an author and, more notably, the founder of ‘The Cure Initiative For Individuals With Substance Abuse’ and the innovative SoberTech App.

Dinah Lugard’s unwavering faith in the transformative power of technology, especially in addressing the issue of drug addiction, is nothing short of inspiring. It was this belief that motivated her to create the SoberTech App and establish her NGO, ‘The Cure Initiative For Individuals With Substance Abuse.’

The SoberTech App, a groundbreaking digital rehabilitation tool, is Dinah’s brainchild. This innovative approach leverages technology, including apps, virtual reality, and online resources, to offer engaging treatment for a wide range of challenges, including mental health issues, addiction, and chronic pain. What sets it apart is its ability to provide convenience, customization, and anonymity to those in need. It represents a significant step towards making therapy more accessible and removing the barriers that often hinder people from seeking help.

While the potential of digital rehabilitation is immense, Dinah recognizes the importance of quality oversight. In-person treatment remains crucial for severe cases, and a thoughtful integration of traditional methods with digital rehabilitation is the path forward. This approach promises to not only improve outcomes but also enhance accessibility to much-needed support.

In a world where technology is a driving force, leaders like Dinah Lugard are beacons of hope, guiding us towards a brighter and more inclusive future. Her journey from electrical engineer to tech entrepreneur, author, and founder of innovative solutions is a testament to the boundless possibilities that the digital age offers. With individuals like Dinah paving the way, the future of digital rehabilitation and its potential to change lives for the better has never been more promising.

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Music Executive, Akeju Abass unveils Caribbean grooves, featuring Buju Banton, others

Akeju Abass Presents Caribbean Grooves with Buju Banton and More

Music Executive, Akeju Abass unveils Caribbean grooves, featuring Buju Banton, others
Akeju Abass, a well-known Nigerian American music executive with a history of groundbreaking contributions to the global music industry, is gearing up for another industry-shaping endeavor. Operating under his professional moniker, Akeju, he recently introduced “Caribbean Grooves,” an initiative aimed at highlighting Caribbean music and its brightest talents.

This innovative project has brought together esteemed Caribbean icons such as Buju, Bunji Garlin, Nailah Blackman, Stephen Marley, Destra, Kabaka Pyramid, and more. Available on leading streaming platforms like Spotify and Audiomack, this initiative promises an exhilarating blend of Afro and Caribbean influences, delivering a unique sonic experience that transcends borders.

Akeju explained his vision for the project, stating, “This collaboration goes beyond just music; it’s a celebration of the vibrant cultures that have influenced our artistry. Working alongside these incredible Caribbean stars has been an inspiring journey, and I can’t wait to share our collective passion with the world.”

Expressing his enthusiasm for the venture and his goal of expanding musical culture, he added, “I believe in the power of music to unite cultures and bridge gaps. This project is a testament to the rich diversity of musical talent across the globe, and I am honored to work with such esteemed artists.”

The collaboration is expected to produce a series of dynamic tracks that will resonate with existing Caribbean music fans while also introducing new audiences to the vibrant sounds of the region.

Akeju has already left a significant mark on the global entertainment industry. In 2020, he launched “Faces of Afrobeats” under his brand, Prime Music Partners, featuring A-list stars from Africa. His talent for curating unique musical experiences has set the stage once again for a project that promises to become a true cultural phenomenon.

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Nigerian Property Lawyer Kofoworola Beckley Joins Forbes BLK's Elite Community

Nigerian Property Lawyer Kofoworola Beckley Joins Forbes BLK’s Elite Community

Nigerian Property Lawyer Kofoworola Beckley Joins Forbes BLK's Elite Community
Kofoworola Beckley has reached a significant milestone by earning a distinguished position within Forbes BLK, a prominent segment of Forbes magazine that recognizes exceptional Black leaders, entrepreneurs, and influencers. This prestigious recognition highlights her remarkable journey and outstanding achievements.

Kofoworola’s path to this accomplishment is truly inspiring. She is a highly respected Nigerian property lawyer and consultant who was recently appointed as the West Africa Youth Ambassador by the Economic Community of West African States (ECOWAS). This appointment acknowledges her exceptional contributions to the legal and property sectors, as well as her dedication to empowering youth and promoting regional development.

Beckley, a graduate of Law from Afe Babalola University, Ado-Ekiti, has made a name for herself in the real estate industry as the Managing Director and CEO of BAK-ELDORADO REALTOR, an emerging real estate company. Her proven track record in handling complex property matters and her unwavering commitment to ensuring client satisfaction have solidified her reputation as a leading expert in the field.

With her meticulous attention to detail and extensive knowledge of property law, Beckley consistently surpasses expectations and provides comprehensive legal solutions. Her goal is to continue making a positive impact in the real estate industry.

Expressing her gratitude on social media, she said, “I am deeply honored and profoundly humbled to join Forbes BLK. This prestigious recognition reflects the unwavering commitment, dedication, and passion that have fueled my journey as an entrepreneur. I am sincerely thankful for the opportunity to be a part of this influential and exclusive community.”

Kofoworola’s journey to Forbes BLK not only represents her personal success but also serves as an inspiration to aspiring entrepreneurs and leaders from diverse backgrounds. It underscores the significance of perseverance, innovation, and a steadfast commitment to making a positive difference in the world.

As we celebrate Kofoworola A. Beckley’s induction into Forbes BLK, we eagerly anticipate the lasting impact she will continue to make in the real estate industry and the communities she serves. Her story serves as a poignant reminder that with diligence, determination, and an unwavering dedication to positive transformation, anyone can achieve greatness.

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David Oluwole Joins Forbes BLK, Celebrating Excellence

David Oluwole Joins Forbes BLK, Celebrating Excellence

David Oluwole Joins Forbes BLK, Celebrating Excellence
In a momentous achievement, David Oluwole has secured his place among the distinguished members of Forbes BLK. This prestigious recognition shines a spotlight on his remarkable journey and outstanding accomplishments.

Forbes BLK, an integral branch of the renowned Forbes magazine, is dedicated to honoring the achievements and contributions of Black leaders, entrepreneurs, and influencers across various industries. David’s inclusion in this exclusive community serves as a testament to his remarkable feats and unwavering commitment to excellence.

David’s path to this extraordinary accomplishment is nothing short of inspirational. As a Certified Digital Marketing Professional, Chartered Marketer, and Media Advertising Specialist with over 8 years of unparalleled expertise in transformative digital advertising, he has made a significant impact. His comprehensive background encompasses Impactful iTammatic performance advertising, Digital Advertising Technology, and Brand Monitoring Technology. His career spans across diverse sectors, including Online Media, AdTech, MarTech, SporTech, Marketing Strategy, Media Planning & Buying Management, and Web Tracking.

David Oluwole’s ambition revolves around driving digital innovation and enhancing brand profitability through cutting-edge technology and fundamental marketing principles. He consistently demonstrates a knack for innovation and catalyzing positive change, setting himself apart as a beacon of inspiration in the industry.

He has effectively applied his expertise as CEO, Account Lead & Business Director at Baynet Fuse Ltd, where he oversaw daily operations, sales, client management, and media planning and buying processes.

Furthermore, as the Founder, Product Manager, and Marketing Manager of Sportcliqs App, David played a pivotal role in its inception and product management, focusing on delivering a top-tier sport social media platform.

His tenure as CEO, Sales & Business Development Director at Brandleep Limited, a programmatic Advertising Platform, further showcased his prowess in client onboarding, user acquisition, and product strategy.

Before these roles, David Oluwole showcased his marketing acumen as a Senior Brand Manager & Digital Marketing Manager at Greenwich Merchant Bank, where he oversaw online activities and promotions.

His impressive array of academic qualifications includes memberships and diplomas from prestigious institutions such as the Advertising Regulatory Council of Nigeria (ARCON) and the Chartered Institute of Marketing (UK).

With a solid foundation in both theoretical knowledge and hands-on experience, David Oluwole continues to be a trailblazer in the digital marketing landscape.

David’s journey to Forbes BLK signifies more than a personal triumph; it symbolizes hope and encouragement for emerging entrepreneurs and leaders from diverse backgrounds. It underscores the importance of persistence, innovation, and a steadfast commitment to effecting positive change in the world.

As we celebrate David Oluwole’s induction into Forbes BLK, we eagerly anticipate the enduring impact he will continue to have on the business realm and the communities he serves. His story serves as a poignant reminder that with diligence, determination, and an unwavering dedication to positive transformation, anyone can attain greatness.

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The Lagos Real Estate Market In The First Half Of 2023

The Lagos Real Estate Market In The First Half Of 2023

The Lagos Real Estate Market In The First Half Of 2023

The real estate market in Lagos, Nigeria has seen both ups and downs in the first half of 2023. While some sectors like residential and commercial real estate have shown signs of recovery from the pandemic slowdown, others like the retail sector continue to struggle. Here is an in-depth look at the major trends shaping Lagos’ real estate landscape.

Table of Contents

Residential Real Estate

The residential housing market in Lagos has shown significant signs of rebound after the disruptions caused by the COVID-19 pandemic over the past two years. According to leading real estate services firm Knight Frank, average rents for high-end apartments in Lagos rose by 13% in the first half of 2023 compared to the same period last year 1. A major factor driving this trend is the return of expatriates and skilled Nigerian professionals moving back to the city due to relaxation of pandemic restrictions. Additionally, with the uptick in economic activities, demand for rental apartments has outstripped supply which has led to upward pressure on rents.

However, the rate of increase has not been uniform and has varied across neighborhoods. For instance, prime neighborhoods like Ikoyi and Victoria Island registered the steepest rent increases of 19% and 17% respectively in H1 2023 while suburbs like Lekki and Ikeja saw more modest single-digit growth 2. This underscores the preference among high-income urban professionals for centrally located apartments in mature neighborhoods with well-developed infrastructure and amenities.

On the other hand, the sales market for residential properties has been slightly more muted as buyers and investors adopt a cautious approach owing to high mortgage rates and the upcoming elections. Regardless, increased demand from first-time homebuyers and diaspora Nigerians investing in real estate back home has helped sustain sales volumes in the first half of 2023 3.

Overall, residential real estate in Lagos displays underlying demand and growth drivers despite some headwinds. With the elections out of the way, experts predict both rents and housing prices could see faster growth in 2023 H2 barring any unforeseen disruption 45.

Commercial Real Estate

The pandemic had sparked concerns that demand for office space in Lagos could drop significantly as remote work became prevalent. However, H1 2023 has seen robust leasing activity dispelling many of those apprehensions. Total office space absorption in Lagos during the first half crossed 100,000 sqm, already surpassing the full-year 2022 figure 6. Many corporates have been migrating from less desirable business districts like the mainland to premium offices in Victoria Island and Ikoyi to better attract talent. For instance, Amazon recently leased 10,000 sqm of grade A office space in Victoria Island for its Nigerian headquarters 7.

However, vacancy rates still remain elevated at 20% on average across Lagos, as per JLL estimates, due to the glut of new office developments over the past few years 8. This surplus of supply has kept rent growth relatively modest at around 2-5% in prime buildings and locations during H1 2023 compared to 15-18% growth for high-end residential apartments over the same period 9.

Looking ahead, absorption is expected to remain strong driven by local and multinational firms focused on return-to-office plans. However, rising interest rates could defer some construction projects planned over the next few years until market conditions stabilize.

Retail Real Estate

The retail and shopping center segment has been the laggard, struggling to regain traction after the pandemic. Mall vacancy rates remain at a high of around 25% with low investor appetite for new developments 10. Rental declines have also persisted, with prices dropping 5-10% in H1 2023 relative to the preceding six months according to Broll Nigeria 11.

This lackluster performance is tied to still weak consumer spending and footfalls as high inflation has eroded purchasing power and dampened demand. Retailers have also been cautious about expanding outlet networks in this environment. Until macroeconomic conditions improve significantly, the retail segment is likely to underperform compared to commercial and residential real estate.

Industrial Real Estate

One bright spot has been industrial real estate, with demand for warehousing and logistics facilities surging over 15% in the first half of 2023 compared to a year ago 12. This demand has been propelled by large e-commerce firms like Jumia and international third-party logistics players who have set up distribution hubs around Lagos to achieve faster deliveries to customers. Limited availability in prime locations is creating a scarcity which has driven warehouse rents up by 20-25% over the past year 13.

Several new entrants are also expected to enter this segment given substantial room for modern warehousing and storage facilities to still develop across Lagos. The growth prospects for industrial real estate thus remain highly promising in line with the rapid evolution of Nigeria’s logistics sector.

Key Factors Affecting Outlook

As seen above, Lagos’ real estate market has made a reasonably strong recovery in H1 2023 despite some lingering sector-specific issues. However, experts highlight some downside risks that could derail momentum in the coming months 14:

  • Persistently high inflation and interest rates weigh on consumer and business sentiment
  • Potential currency devaluation and wider economic volatility around February elections
  • Ongoing security challenges especially in remote areas across Lagos state
  • Rapid construction growth in previous years creates oversupply in some sectors

That said, if the elections proceed smoothly without major upheaval, the city’s underlying demand drivers and demographics should sustain real estate’s growth trajectory. Continued infrastructure development and foreign investment will also be key to unlocking Lagos’ massive potential as Africa’s preeminent commercial hub.

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